Homecore – fashion that reflects the innermost. The designer Alexandre Guarneri founded the brand and at the beginning, the label was an expression of his own personality that can be traced back to the hip hop scene. Alexandre Guarneri then decided to design fashion that helps to find the individual innermost and that turns its back on the conformity. ‘In my designs I use anatomy as an inspiration base. Movement is life, clothing should accompany it, not block it.’ (Guarneri, Selectism) Homecore gives its wearers harmony and supports them on the search for themselves with impressive fashion and inspiring cuts that combine comfort, quality and timelessness for more confidence. ‘I think to have a responsible behavior is to not over consume, my collections are different each year but are not anchored in time. When I make my collection I insist on the style, the timeless aspect, and the quality of the product.’ (Alexandre Guarneri, Selectism) The philosophy of Homecore is that the fashion is for people that want to find their inner harmony. ‘I like the fact that the people can find out more about the clothing even long after they purchased it. It’s like talking to the new owner of the garment in a direct but subtle way- subtleness is a sweet thing and discover something that is a bit hidden can be something special and personal’. (Alexandre Guarneri, Selectism)Homecore-
